I will participate in an exhibition sale at a local festival next weekend and sell the bags I have created. Although I initially intended to sell only several bags, I changed my mind. Let’s talk about it.
How to sell without hesitation
Sometimes, we want to determine whether to sell our products.
Selling is one factor that intimidates us, especially if we are empathic. Since business is the process of exchanging value, having our work evaluated by others—including the result of declines—is unavoidable.
Business is fundamentally a less empathic activity, even if we create empathic works. When considering care for others, we tend to hesitate to price and sell. Many other products provided by other creators are often better than ours. That makes us unconfident and excessively humble.
That is why we want to sell without hesitation.
One solution is to consider business as a rational activity. That may allow us to focus on our wills while avoiding being emotional about evaluations. Today, I will explain it with my recent experience.
Considering business as a rational activity
If you hesitate to sell, try considering business as a people’s rational activity. That frees us from emotional reactions.
From the perspective of rationality, it is appropriate to provide moderate functionality with a reasonable price that doesn’t stimulate people’s emotions.
There is no need for us to make customers emotional, including making them pleased. They become emotional only when we fail to meet their expectations, whether positively or negatively.
Although many will be glad when they receive a higher value than payment, some empathic people might feel guilt toward producers. Pricing as cheaply as possible doesn’t always please others.
Business vs. charity
In other words, we need to distinguish business from charity. Business is based on rationality, while charity is established on empathy.
In business, we exchange. We and our customers are rational. We interact with people based on rationality. We don’t need to be emotional, nor do we need to make others emotional in the process of exchange.
In charity, we give. We and the receivers are emotional. We interact with people based on empathy. We try to ease others’ sufferings and bring them joy. We don’t need to be rational, nor do we need to make them reasonable.
That tells us we don’t deal with weak people in business. We face people as equals in terms of rationality.
Rationally speaking, not having something fundamental doesn’t mean unhappiness. For example, I have a naturally weak liver, but I possess creativity. I try to create my life with this body. Uniqueness, including being in specific circumstances, is not something that can be measured as good or bad. That is rational recognition.
That is why there are no unhappy, weak people in business. Everyone is trying to become strategically abundant with their circumstances. Exchanging resources is one part of that logical activity. We don’t need to be emotional.
My case
That awareness freed me from anxiety toward selling. Charity and business cannot be compared in terms of which is superior.
In my case, I have lived empathically for a long time. Now I am in the phase of cultivating rationality. I don’t need to make others glad. I can offer something reasonable in moderation. That streamlines customers’ lives and enriches both.
If I don’t sell my work, my business will not begin. I know my products will sell if they are reasonable. I don’t need to save them and use them for myself. I can use the profit as an investment for the next materials and equipment.
The reason I had my previous works was simply due to my attachment to my products. However, thanks to my creativity, I can use other simple bags instead of them. It is more meaningful if things are used by people who understand their value effectively.
That awareness made me determined to sell all the bags I have created.
Conclusion
That is why considering business as a rational activity frees us from anxiety about selling.
In business, we don’t need to evoke customers’ emotions, including making them happy.
That may allow us to focus on our wills while avoiding being emotional about evaluations.
Thank you for reading this article. I hope to see you in the next one.
