In the previous article (this article), I explained how to stand out in business even when we are beginners. Since it may be a bit confusing between aiming for perfection and choosing areas where we can do easily, let’s make it easier to understand.
How to stand out in our business field
Sometimes, we want to stand out in our field of business. Building our own business based on our interests provides us with more freedom and energetic lives.
However, there is a problem: we are beginners in the field we want to enter. There are many skilled creators around. It is almost impossible to compete with them and win soon. It takes time to acquire skills equivalent to theirs. It can sometimes take over decades. Even so, many skilled individuals fail to make enough profit.
That makes us feel, “If even skilled people cannot earn, it would be impossible for beginners like me to make money in this field.”
Such worry often discourages us.
However, that is the cause of the misunderstanding that makes it difficult for us to earn money. Although skill is one factor that affects business, a business is not built solely on skills.
In my opinion, strategy has a greater impact on business success. Fortunately, logical people, like us, can create their own business more easily, even in competitive industries.
There is one effective way to stand out in our business field, even as beginners. I named it the cookie strategy. Today, I will introduce it.
The cookie strategy
The cookie strategy enables us to efficiently obtain fans in the early stages of building our own business.
Its principles are as follows:
- Identify the ‘cookies’ in your business field.
- Then, apply your strengths or preferences to them and make that part perfect.
Let’s explain them more deeply below.
What to create?
Although many products require advanced skills, every field always has several products that beginners can produce relatively easily.
Typical examples are products that Boy Scouts and Girl Scouts sell. They create relatively easy things that sell well, such as cookies, jams, candles, soaps, bath bombs, potted plants, bracelets, and keychains. Even children can make them.
They have something in common: we like them, the materials are inexpensive, but creating them ourselves is laborious.
For example, although many of us would like cookies, it is not something we would cook and eat ourselves every time. Baking cookies takes time and effort. It is more about effort than skills. That is why they sell well, even if children make them.
Even if we cannot cook excellent cakes, we can bake cookies relatively easily, even if we are beginners at baking.
In every field, there are such products that are relatively easier to sell even for beginners. In the case of sewing bags, they would be tote bags.
Applying our strength
Then, we apply our strength or preferences to them and make that part perfect. That makes your product outstanding even if you are still a beginner.
In the case of baking cookies, although many professional bakers sell cookies, few people intentionally focus on only cookies in a specific area.
This is because it is common that cookies are something beginners make. They are too simple. Creators believe that the more complex and sophisticated pastries a baker can cook, such as beautiful cakes with intricate decorations and various fruits and creams, the better they are as bakers. They consider that cookies are inferior, beginner-level things that can be made at home. They are not things for professional bakers to focus on.
That is why we can stand out if we add one amazing point to the cookie. Almost no one adds unbalanced elements to amateur-friendly things like cookies.
For example, if we prefer the crispy texture, we can create cookies specifically for that. If our strength is the ability to obtain high-quality ingredients, we can bake cookies using thoroughly excellent ingredients. If we care about health, we pursue that element throughout.
That is not difficult if we focus on only cookies. Preparing for several months would be enough to perfect it or get close to perfection.
Providing at a reasonable price
In this specific area, we don’t have to care about profit margin. Offer them at a reasonable price, considering the market price. Since the ingredients are simple, there will not be significant waste.
That imbalance impresses others, especially if we are beginners. Those with imagination will feel our potential and expect our future. That makes them join our activities and want to support us.
Although skill level can affect sales, that is not everything. That is why some creators who pursue only skills cannot sell their work.
Logical people are good at adapting to such unique points. We can be creative not only in production but also in strategy.
Conclusion
That is the cookie strategy, which is an effective way to stand out in our business field, even as beginners.
We can identify the ‘cookies’ in our business field, apply our strengths or preferences to them, and make that part perfect.
That imbalance impresses others, especially if we are beginners.
This strategy might help you build your own business in a shorter period.
Thank you for reading this article. I hope to see you in the next one.
