In an earlier article (this article), I introduced sales agents who help creators. There is also another type of people who often help us when starting up. They are brokers. Let’s talk about them.
Who will help us?
Sometimes, we want to know reliable people for our business startup. If we are empathic and logical, we tend to want to socialize as little as possible. Since society is fundamentally unreasonable, socializing often stresses us.
That is why we need to identify key people who willingly help us. That reduces our stress.
However, we sometimes don’t know what kind of people help creators besides customers.
One solution is understanding the two types of people: sales agents and brokers. This knowledge might help you reduce unnecessary social stress and make building your business more efficient. Today, I will introduce them.
Two kinds of people who help us
Some people willingly help us when starting up our businesses. In my experience, there are two kinds of people as follows:
- Sales agents help us sell our products. However, we have no connection with them at the beginning. We have to acknowledge them in some ways.
- Brokers introduce key people to us. Although they don’t introduce sales agents directly, their connections often lead to them.
In other words, identifying brokers helps our business startup. They sometimes lead us to sales agents, even indirectly.
The personality of brokers
Since I explained about the sales agent in an earlier article, let’s look at brokers. They are one type of people who help creators like us.
In my experience, brokers’ impression is like this: strange people. Although it may sound strange coming from those with uniqueness, like us, they are a rare type of people in society. They are often among our customers.
They are fundamentally empathic, less logical, and without mental complexes. In other words, they are mentally healthy, empathic people.
By the way, when we have an inferiority complex, empathic people who have similar feelings to us will help us. Either way, prioritizing empathic people makes our startup easier.
Occasionally, when we sell our products at exhibitions, an unusual customer may appear. They often don’t care about their appearance. They may look plain, sometimes shabby. They are visiting various creators, so they may be holding many other products.
They say they tried our products and were fascinated with them.
Broker’s confusing attitude
They are a person who eventually provides us with connections to sales agents. I call them a broker. Let’s look at how we connect with sales agents below.
They usually come to our booths at the exhibition sales.
They are extremely talkative. Not only do they praise our work, but they also talk endlessly about similar creators. They boast about their knowledge and connections. However, they don’t speak badly of creators. Even in their boasting, there is no malice. They praise the attractive points of creators.
Such attitudes may confuse us. We don’t usually encounter an extremely chatty person who never speaks ill of anyone. Maybe our first impression of them is of a strange, harmless person that we cannot keep up with. They can consider our situations, so they usually visit us when we are not busy with exhibition sales. In other words, we have to put up with their long stories of praising others, although they are not so stressful.
They often willingly gift other creators’ works to us for free. It is easy to predict that they are introducing our works to other creators as well. If we try them and enjoy them, they become happier. Since we—empathic and logical people—tend to consider the opponent’s emotions, we cannot help but point out the good points of them.
They love connecting with creators, so they come to our booth whenever we participate in local exhibitions and sales. It means that we have to endure their long stories that praise creators, including us, over and over again.
How it connects to sales agents
Once we become close with them, they will introduce not only other creators’ works but also the creators directly. The person they introduce tends to be one of the best creators they have acquainted. On the other hand, since we tend to be indifferent to social titles and status, such an introduction is often more stressful than exciting.
However, that connection often leads to relationships with sales agents. We can ask the famous creator where we can sell our products. Since it is the broker’s introduction, the creator cannot easily refuse. In addition, a famous creator often has a small-scale sales network that they no longer use. The creator sometimes has availability in the sales platform they currently belong to.
That brings us a sales place where we can display our products constantly. Although it can be small-scale, it suits a startup business like ours.
Brokers enjoy connecting with talented creators and building relationships between people. They may love to create connections in society. Although their attitudes are often confusing for us, they benefit us. Since they are empathic, creators’ success is also their happiness.
Although I didn’t use this approach this time, this would be an effective way.
Conclusion
They are reliable people for our startup businesses.
Some people willingly help us when starting up our businesses: sales agents and brokers.
This knowledge might help you reduce unnecessary social stress and make building your business more efficient.
Thank you for reading this article. I hope to see you in the next one.
