Several days ago, I started selling my bags at a local souvenir shop. Although I used an existing sales channel, we can create it ourselves. Let’s talk about it.
How to connect with sales agents
Sometimes, we want to secure a local selling place that constantly sells our products.
We want to avoid competing with others. When the majority of people are rushing to make profits on the internet, building a local business is often more effective. We can also craft and sell something tangible locally. That would be a peaceful, efficient option for us.
However, we sometimes don’t know how to secure a local selling place. Starting our stores costs money. We cannot rely on the internet. That troubles us.
Finding sales agents would be convenient, especially when starting up. They sell our works in their stores for a small sales commission, which is usually around 30% of the selling price. In other words, we will not incur any losses.
In my case, I placed my work in a souvenir shop. The store displays and sells my products. The store hires salespeople, cleans the shop, and advertises the shop. I have to neither sell my works myself nor own a shop. I can concentrate on sewing bags.
That is why we want to connect with such sales agents. They are helpful for creators.
One solution is to understand where to connect those sales agents. They often participate in local festivals and exhibition sales. This knowledge might help you associate with them.
The opportunities of local festivals and exhibition sales
We can connect with local sales agents at local festivals and exhibition sales. If we participate in these events regularly and offer distinctive products, sales agents will seek us out and contact us.
Local festivals and exhibition sales are not only places that general customers enjoy but also the ones where sales agents discover promising creators who are not yet famous.
They like new talent. However, just mimicking popular creators will not attract them, since they have a discerning eye with their experience. They also consider our personality. We have to create things sincerely, loving the process of production, and act with a clear, integrated purpose that contributes to others’ lives.
At that point, empathic and creative people, like us, have the most advantageous personality. We tend to create distinctive products, be humble, want to contribute to others, and pursue the meaning of our activities. All we have to do is to live honestly with ourselves. Sales agents often perceive that we are not good at selling. That makes them want to help us.
They often desire to revitalize the local areas and communities. If we show an attitude of contributing to the local community, they will often help us.
The circumstances of local communities
Recently, the number of creators who try to contribute to local communities has been decreasing, especially in rural areas. Many creators publish their work on the internet while ignoring local activities.
That makes it easier for us to participate in the local sales networks.
For example, my town held a local festival at the junior high school today. However, there are no longer handicrafts booths for exhibition sales from this year. It was due to no producers participating in the exhibition sales.
The shortage of creators is serious in my area. It was not only the exhibitors but also the performers, such as musicians, entertainers, and chefs. Creators are decreasing, while travelers are increasing.
A fantastic place for creators
In other words, it is a fantastic place for creators. There is no competitor. With a bit of strategy and ability, we can stand out and connect with sales agents.
We can sometimes receive unbelievable privileges. Rural areas often invest in local creators in various ways.
In my case, my bags are sold at a half-public souvenir shop. The commission was only 10% of the after-tax price. It is an unbelievably low commission. Usual shops take a commission of 30% to 50%. Even one of Amazon’s e-books, which is a fully automated system on the internet, is 30%. The souvenir shop I am using is not taking profit from creators. Rather, it is investing in creators.
Not everyone can obtain privileges like this. Only those who are active locally and connect with them can get them.
There are such opportunities in the local areas now. That would be a way to live peacefully and efficiently while avoiding competition.
Conclusion
That is how to connect with sales agents.
They often participate in local festivals and exhibition sales.
This knowledge might help you associate with local sales agents.
Thank you for reading this article. I hope to see you in the next one.
