Since my wound healed a bit and I became able to use my left hand except for the thumb, let’s return to the topic of building our own business.
In an earlier article (this article), I introduced the cookie strategy, an approach to creating our own business even as beginners. Let’s explain it more deeply.
How to reduce advertising and sales
Sometimes, we want to avoid the advertising and sales process as much as possible when we try to build our own business.
They are often the most stressful, disgusting processes.
If we are empathic and logical, we often want only people who need our products. Selling our products to those who are not interested in them will only cause problems.
Advertising is the act of showcasing our superiority. However, we don’t want to compare ourselves with others. In addition, we know that there are always better creators than us if we look fairly. It is arrogant to suggest that we are the only ones superior. We want neither to lie to ourselves nor to instigate others.
Trying to sell to people who don’t need our products also becomes stressful. As they reject and ignore our products, it stimulates our worthlessness and an inferiority complex.
That often urges us to pursue only skills, but that makes us focus on competition. Although skills have a silent persuasive power to sell, the more skills that are valued by many people, the more competitive they become. In addition, acquiring valuable skills often takes time. It sometimes requires decades. We cannot wait such a long time.
Those factors hinder building our own businesses.
One solution is to apply the cookie strategy to our businesses. That allows us to stand out even without advertising ourselves. Today, I will explain how to showcase our products based on that strategy.
Showing our potential
The cookie strategy is an approach to building our own business even as beginners. We identify products that are relatively easier to sell, even for beginners in our business fields. Then, we apply our strengths or preferences to them and make that part perfect.
That attracts those with imagination. They hold hope for our future and support us.
In this strategy, we quietly showcase our potential for the future, as follows:
- We explain our uniqueness calmly rather than comparing ourselves to others passionately.
- We show a vision for the future rather than the current value.
- We suggest a new lifestyle with our products rather than explaining their performance.
In other words, we don’t need to boast about the value of our products with flashy words. We show our potential. Understanding our current immaturity is one form of our potential.
This attracts individuals who are eager to support us. They voluntarily advertise us to others and contribute to our sales.
An example of a bracelet
For example, Boy Scouts and Girl Scouts sometimes sell handmade bracelets. The elderly people often buy them.
Those bracelets have almost no technical value. Children can make them soon, since they are often simple knitting or beadwork.
However, it becomes something valuable if we see it as a support for the child who made the bracelet. Every time the elderly person wears it, he can feel self-esteem from having helped the child. He can imagine what kind of wonderful adult that child will become with his assistance in the future. The bracelet is a thank-you gift from that child.
That imagination satisfies the elderly people who want to contribute to others.
In other words, they are contributing to the future and society rather than buying products.
Being a child is one form of potential. That is the power of potential. The same mental work can occur even with us when we show our talents. This is effective when we are beginners.
The extraordinary elements within the introductory things allow people with imagination to envision expectations for us. That makes them feel like supporting us voluntarily, including teaching others about our products and buying them.
Conclusion
That is one way to reduce advertising and sales processes when we try to build our own business.
Showing our potential makes people with imagination feel like supporting us, including teaching others about our products and buying them.
That might allow us to stand out even without advertising ourselves.
Thank you for reading this article. I hope to see you in the next one.
