These days, I have explained how to build an initial business rationally. Rationality allows us to realize unexpected things, for better or worse. Let’s talk about how to use that principle.
How to obtain good luck logically
Sometimes, we want to encounter good fortune. It provides us with unexpected abundance.
A single fortunate encounter can change our lives.
For example, one day when I was a university student, one of my brothers told me that there are books on success at bookstores. It was shocking to me to learn that there has been research on success, such an abstract concept, in the U.S. for a long time. That gave me hope for the future and made me immerse myself in the field of logical success.

Although I cannot judge whether that event was good or bad, it satisfied one aspect of my desire, releasing my abundant energy. After that, I also encountered rationality, and that satisfied my relaxation, which was another aspect of my want.
In other words, I didn’t know how to fulfill my desires, but fortunately, I got solutions.
Fortunate encounters are like that. They can change our lives.
However, we sometimes don’t know how to obtain such good luck.
Today, I will introduce my strategy that provides us with good fortune. This might help you discover a breakthrough rationally.
The principle of the unexpected
The principle of my strategy is simple: be aware of your ignorance and always leave room for unexpected possibilities of a pleasant surprise.
In other words, don’t jump to conclusions. Always try spending several resources in unfamiliar areas.
When we try to judge rationally, we always encounter unexpected outcomes, for better or worse. Our logic and reasoning are not perfect. If we knew everything, we would already be billionaires.

That tells us the laws about the unexpected, as follows:
- When we act with the expectation of the best results, anything unexpected will be bad.
- On the other hand, when we engage in activities where we don’t anticipate positive outcomes, the unexpected can turn out to be beneficial.
That is why greedy people who only desire good things will not receive good fortune. They try to do only profitable things based on their reasoning, even though it doesn’t work well. They cannot tolerate even a small loss. That makes their unexpected event 100% unpleasant.
In addition, they cannot modify their beliefs. They want to believe they are always correct. That prevents their life improvement.
On the other hand, those who are aware of their ignorance, like us, don’t completely rule out possibilities. We always try to validate a certain amount for the unfamiliar and unknown.
Since we know that our logic can be wrong, we can focus on unexpected things. That attitude helps us recognize positive opportunities that we did not anticipate.
An example of selling bags
To make it easier to understand, let’s look at an example.
Suppose we want to build our own business. We enjoy sewing bags and decided to participate in a local exhibition sale for the first time. We create bags for sale.
In this situation, we anticipate but don’t make assumptions. We expect that unexpected things will always happen, for better and worse.

That allows us to prepare for another possibility strategically from a broader perspective.
Since three is a strategic number, we can categorize the types of work into three areas, as follows:
- Appearance-oriented bags, functionality-oriented bags, and price-oriented bags
- Large-size bags, medium-size bags, and small-size bags
- Bags for the elderly, for middle-aged, and for the young
- Bags for general use, for creators, and for collectors
- Bags that appear elegant, natural, and cute
- etc.
Preparing for the unexpected
We divide it into three appropriate areas so that we can cover the entire market. Then, we allocate our resources based on our predictions while assuming that the unexpected will occur.
For example, we can prepare 2 appearance-focused bags, 6 functionality-based ones, and 2 price-oriented ones. Although we predict that functional bags will sell, we don’t rule out other possibilities. That will lead to discovering an unexpectedly popular area.
If everything doesn’t sell, it means that the entire field we try is not profitable. We have to step away from making bags and look at it from a higher level, such as creating clothes, stuffed animals, and bags.

Even if we verify it once, the situation can change. That tells us we always need a broader perspective and consideration of other possibilities.
Don’t confuse the unfamiliar with dislike. An opportunity can stimulate our interest, even when it involves the unknown.
Those validating processes eventually lead us to a profitable field, even if we are beginners. Then, as we grow, we will find another unexpected good fortune. That will provide us with unexpected abundance.
Conclusion
That is my strategy that provides us with good fortune.
The principle of the strategy is simple: be aware of your ignorance and always leave room for unexpected possibilities of a pleasant surprise.
This might help you discover a breakthrough rationally.
Thank you for reading this article. I hope to see you in the next one.
