I started sewing bags several months ago, and I may finally be able to create a satisfying one with the next product I am currently sewing.
That made me decide to participate in a local product exhibition held next month. I will sell my bags there for the first time, although I have not created the products yet. Let’s talk about it.
How to build our business efficiently
Sometimes, we want to build our business efficiently. If we can make money with our current interests, our lives become easier and more energetic.
Starting an initial business is not so difficult if we understand the essence. There are many serial entrepreneurs in the world. We can create various jobs for ourselves.
From my perspective, they are all logical people. In other words, if we have logical sense, we have the fundamental talent for creating our own business.
I have also created multiple businesses. Although some didn’t work well, some gave me abundance and freedom. Fortunately, I have been able to live freely since my independence.
Although the essence of entrepreneurship is simple, those with empathy and logical sense sometimes struggle to build their own business. This is because emotions hinder us.
Today, I will explain the essence of business and why emotions prevent us from building our business. This might help you show your entrepreneurship and obtain freedom and abundance.
The essence of business
Be rational. That is the most fundamental essence of creating a business, in my opinion.
Business is an activity that makes society more efficient. We provide a particular value to certain kinds of people. There is no need for emotions. Even if we create empathic products, such as emotional stories and spiritual services, business is fundamentally less empathic.
Since that is too abstract, let’s look at it more specifically.
The essence of business is simple. There are three elements: create products, sell them, and manage them (improve these activities more efficiently).
The primary reason empathic people struggle with building businesses is their tendency to delay the selling process. Creators like us prefer production to selling. However, production is a part of business. Just making is not enough to do business.
The easiest way to make sales is to start selling our very first product. In other words, we don’t need to have a strong commitment to the product from the very beginning. Make several decent products quickly and try to sell them as soon as possible. Then, continue to improve the product while receiving feedback.
We don’t have to create great products
The most fatal misunderstanding in building a business is the belief that our products have to be great.
We have to create neither outstanding works nor unique products. If something is selling moderately in the market, even products with average quality will sell.
If we search the market well, there are several kinds of products we can create at an average level. Although many top-quality works require a high level of skills, they are always things we can accomplish with several months of preparation, even if we are beginners.
We can start from there. We can sell our products from the first work. That balances between sales and production.
If we create lightly, we can sell without fear. Since there are few costs and emotional attachments, we can provide them to others with ease. Even if it doesn’t sell, that will not hurt our hearts.
When we try selling, we will receive feedback. There will be many unexpected things, for better or worse. Some may not sell unexpectedly, while some may become more popular than expected. Then, we enhance our products while combining the feedback with our preferences.
That balances our production and sales. We feel joy in both processes.
On the other hand, if we postpone trying to sell, we focus only on production. That causes the reluctance and fear towards selling. The more we concentrate on creation, the more we fear selling. That imbalance causes an activity lacking fans and makes us wish for people who enjoy our works.
That was why I decided to participate in a local product exhibition held next month. I will soon start creating my first for sale, so I want feedback from the market.
At that festival, there will be booths for exhibiting and selling handmade crafts by artisans. Since my parents will be participating there, I decided to sell my bags as well. We can start small and balance production and sales.
Conclusion
That is the essence of business, and it tells us why emotions prevent us from building our business.
We can start small and balance production and sales. That entertains us in both processes.
This might help you show your entrepreneurship and obtain freedom and abundance.
Thank you for reading this article. I hope to see you in the next one.
